Downtown New Braunfels

Downtown New Braunfels offers an upbeat retail and entertainment environment for visitors and residents alike.

Surrounded by the beauty of historic buildings, both great and small, Downtown New Braunfels is also the seat of the city and county governments and the heart of the community.

Step back in time with a stroll along our Historic Walking Tour.

The oldest bakery (Naegelin’s) and the oldest hardware store (Henne) in Texas are located here. Many citizens call downtown home. Their apartments are located on the upper floors of recently renovated historic buildings.

Spearheading an aggressive redevelopment has been the focus of the 40-plus-year-old Downtown Association and the 21-year-old Main Street Project. Active participants in this endeavor are business and building owners, entrepreneurs, professionals and residents.

Ten blocks of Seguin Avenue from underpass to underpass and ten blocks of San Antonio Street meet at the beautiful Main Plaza with its historic fountain, bronze sculptures, music pavilion and beautifully landscaped grounds. Here is where the parades pass, the Christmas “Festtage” season begins, concerts are held and dignitaries are honored.

Downtown Brochure

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