Wear A Smile In New Braunfels.


Deep in the heart of the Texas Hill country lies beautiful New Braunfels, Texas. Founded in 1845 by German settlers, New Braunfels is over-flowing with old world heritage and small town charm. Come visit our city with a Walking Tour, take in our great New Braunfels Museums, Historic Districts in New Braunfels, and Performing Arts in New Braunfels.

Have some fun in the sun on, and in, the Guadalupe and Comal Rivers, relax in the Gruene Historical District, or join in on any of Greater New Braunfels Activities and exciting events.

Use the links below to assist with your needs, or contact us directly:



Judy Young – Director, New Braunfels Convention & Visitors Bureau & Film Office
(830) 608-2803 Office
(830) 237-9614 Cell
judy@innewbraunfels.com Email



Recent Articles Featuring New Braunfels

Houston Chronicle - Vintage Schlitterbahn Photos

The Austin Chronicle - Day Trips: Krause's Cafe

Good Housekeeping - 50 Most Underrated Attractions in Each State

Wide Open Eats - The 8 Best Chicken Fried Steaks in Texas

Concord Register - Hungry? Check out the Best Places to Dine in New Braunfels, TX

Houston Chronicle - Under the Radar Gems of Texas for Spring Break

Wide Open Country - 10 Drive-In Theaters in Texas You Need to See

SmarterTravel.com - New Braunfels Things To Do

TexasHillCountry.com - Natural Bridge Caverns: Triple Fun In the Hill Country

Fox29 - White-Cheeked Gibbons Make Debut at Animal World Zoo

Wide Open Country - 10 Texas Pizza Joints You Don't Want to Miss

Houstonia Magazine - 3 Reasons to Visit Gruene Right Now

Expedia - The Best Thing to do in Every State

The Exception - New Braunfels Still Contains Connoisseurs of Old Recipes

Wide Open Country - 10 Best Places to Spend New Years Eve in Texas

Texas Monthly - Robert Earl Keen & Lyle Lovett Turn Gruene Hall into Their Front Porch

The Atlantic Journal - A Weekend in New Braunfels

Fish & Game Magazine - 'Tis the Season for Rainbow Trout

VacationIdea.com - 25 Best Things to Do in Texas

Rolling Stone - George Strait Brings New Songs, Classics, to an Intimate Texas Gig

CMT - Strait Out of New Braunfels

Travelers Today - Texas Swimming Holes

Good Taste with Tanji - McAdoo's is 'Bloody' Good

WFAA Dallas - Good Morning Texas

San Antonio Magazine - Nine-Pin Bowling

Texas Highways - What's Brewing in the Hill Country?


Houston Chronicle - Schlitterbahn New Braunfels named 'best waterpark' for 19th year in a row

Fox News - The Best Fall Beer Festivals in the US

Wide Open Country - 10 Historic Hotels You Have To Visit

WOAI - Labor Day Weekend Wraps Up Another Tubing Season

KBTX - No Bad Days In New Braunfels

About.Travel -  Spend a Week in New Braunfels

AAA Texas - 2016 Hill Country Yarn Crawl

Texas Parks & Wildlife Magazine - Fossils Galore at Canyon Lake

Parade Magazine - 10 Unique Zoos to Visit Across America

Texas Hill Country - 7 Off the Beaten Path Things to Do in New Braunfels

SA Current - Brews on the Go - New Braunfels Visit

Trivago - Lone Star Weekend - Texas Road Trips

Travel Zoo - 15 Incredible Caves to Explore in America

Texas Highways - Theaters Under the Stars - The Drive-In is Back

Natural Bridge Wildlife Ranch - Welcoming Our 25th Baby Giraffe

US Beer Championship - Guadalupe Brewing Named as Top 10 in Nation

New Braunfels Herald Zeitung - Guadalupe Brewing Wins National Award

Huffington Post - 15 Fun (and Cheaper) Disneyland Alternatives for the Summer

Texas Highways - Tubes O' Fun

TWC News - Central Texas Startup Wants to be the "Google Street View" of Waterways

My No Guilt Life - Six Reasons Moms Love Schlitterbahn

ABC13 - Best Safari Park in Texas

National Trust for Historic Preservation - Restaurants in Historic Post Offices

CMT - Lee Ann Womack Contemplates Life and Love in New Video

Planetware - 11 Fun Things to Do in San Antonio

Only in Your State - There’s Something Incredibly Rare Happening In This Texas Cave…And You’ll Want To See It

WFAA - Cooling Off In New Braunfels

Wide Open Country - Best 4 Texas Suburbs Named Best in Country

Sophienburg - Summers Camps On The Comal

KSAT - Guadalupe River Offers Guided Raft Trips

Schlitterbahn - Blast Pass Reservation System Launched

FOX29 - New Braunfels Preps for Memorial Day

KSAT - Boogie Bahn Celebrates 25th Year

Texas Monthly - Finding Texas at Schlitterbahn

KSAT - 14 Vineyards & Wineries near San Antonio Worth Visiting

KSAT - Vets Escort Vietnam Replica Wall to New Braunfels

WFAA - Play In New Braunfels - Treasure Chest of Fun

Star-Telegram - The Buc-ee's List: 11 Steps To the Full Experience

Houston Chronicle - Texas Family Road Trips for $500

Wide Open Country - 7 Best Summer Vacation Destinations

Kens5 - San Antonio - Schlitterbahn Gearing Up for Summer

San Antonio Express News - Surfing without the Sharks

ABC 13 - Journey to Gruene

The Day Tripper - New Braunfels, TX

Thrillist - Coolest Suburbs in America

Texas Highways Magazine - Something Wild - Natural Bridge Wildlife Ranch

TexasHillCountry.com - 10 Awesome Ways to Celebrate Spring

TWCNews - Tubing Outfitters Welcome Warm Temps

Wide Open Country - 10 Things You Didn't Know about Schlitterbahn

TexasHillCountry.com - 7 Historical Markers in the Hill Country

Only In Your State - The Best Historic Main Streets

Brandt Zeigler - Our Month In New Braunfels

About.Travel - Texas Travel Experience

TexasHillCountry.com - 5 Things at the New Braunfels Farmers' Market for Kids

TexasHillCountry.com - The Tale of Giant Flocks and Three Rivers

Wide Open Country - 14 Places Every Country Music Fan Should Visit

TexasHillCountry.com - 10 Mouth-Watering Texas Steakhouses

The University Star - New Braunfels Drive-In Offers Blast From Past

Corpus Christi Caller Times - Winter Rainbows Available Just For Fun

PR Newswire - New Braunfels Smokehouse Celebrates 70 Years

MySA.com - Christmas in the Caverns Delights

Yahoo Travel - Best Winter Road Trips

About.com Travel - Texas Holiday Light Trails

Southern Living Magazine - Miranda Lambert's Favorite Things

Houston Chronicle - 'Tis the Season to Fish for Rainbow Trout

Herald-Zeitung - CVB Partners with Brewers for Tours

Only In Your State - 12 0f the Most Beautiful Rivers in Texas

Around the Sophienburg - Here's a Whale of a Tale 

National Geographic - Texas German Roots

Wide Open Country - 16 Instagram Accounts You Should Be Following

USA Today - 10 Best Oktoberfest Celebrations

TV Watch - The Bachelor's Favorite Things

USA Today - 10 Best Outdoor Waterparks

Austin 360 - Texas Wineries Toast Harvests

Rio Magazine - Adventure Runs In Caves

Only in Your State - 20 Things Every True Texan Has Experienced

CBS News - Texas Dance Halls Fight for Preservation

Houston Chronicle - Five great Texas road trips for families

Corpus Christi Caller Times - Winter Rainbows are Coming to the Coastal Bend

Press Releases

December 13, 2016 - Winter in New Braunfels for Outdoor Fun under Sunny Skies

September 26, 2016 - Fall in Love with the Texas Hill Country

June 30, 2016 - The Guadalupe River, Schlitterbahn, craft beer, wine, and live music - it's summertime in New Braunfels

May 25, 2016 - The Best Family Summer Vacation: New Braunfels, Texas

March 7, 2016 - Five Fun Spring Break Adventures with Kids

December 3, 2015 - A Winter Vacation In New Braunfels if Full of Adventure

October 5, 2015 - 5 New Braunfels secrets guarantee a fantastic fall vacation

June 30, 2015 - Spring Rains in Texas Means A Cool Summer Getaway

April 30, 2015 - New Braunfels leverages history and natural environment for tourism fun

February Guten Tag News - Visitor Newsletter

December 2, 2014 - New Braunfels celebrates Christmas with caroling in the caverns, Saint Nikolaus and a Texas-styled gospel brunch

October 21, 2014 - New Braunfels Celebrates the Best 10 Days in Sausage History

October 7, 2014 - Landa Park Golf Course at Comal Springs Grand Opening

September 16, 2014 - Fall in New Braunfels, Texas, is Wurstfest, a 10-day celebration of sausage, and music, music, music

July 1, 2014 - Fourth of July celebration kicks off "Summer In New Braunfels" - water recreation, music, rare giraffes, caverns and bats...

May 22, 2014 - Summer Fun Starts With A Splash In New Braunfels, Texas

February 27, 2014 - Springtime in New Braunfels is for outdoor lovers

November 29, 2013 - New Braunfels celebrates the holidays

September 24, 2013 - End of Summer doesn't mean end of fun in New Braunfels

April 25, 2013 - Schlitterbahn, number one waterpark, kicks off summer

January 30, 2013 - New Braunfels Adds To Charm, Heritage Tourism With $8.5M+ Courthouse Restoration

November 8, 2012 - John Newcombe Women's Pro Challenge tennis tournament adds to New Braunfels fall and winter outdoor recreation attractions

Fun Facts

The following is a collection of “fun facts” about New Braunfels that make it a unique community. New Braunfels is well-known as one of the most popular water recreation vacation destinations in Texas. But, not many people realize the following about New Braunfels:

All of the Major Attractions listed below are family owned and operated:

Schlitterbahn Waterpark & Resort
Natural Bridge Caverns
Gruene Historic District
Natural Bridge Wildlife Ranch
Animal World Zoo
Stars & Stripes Drive-In Theater
Texas Ski Ranch
River Outfitters

-It is the Birthplace of Gebhardt Chili Powder, the building now operates as a saloon
-Headquarters to New Braunfels Smokehouse, sold nationwide
-Home to Gruene Hall, the oldest continually operated dancehall in Texas
-Home to Naegelin's Bakery, Texas' oldest bakery
-Features the nation's shortest navigable river, the Comal River
-Boasts the 2nd Best Oktoberfest in the Nation, Wurstfest, (per USA Today)
-Has been named as the best location for river tubing, and is home to two of the best rivers in America
-Home to the Oldest Continually Operating Hardware Store in Texas, Henne Hardware
-Oldest Children's Parade in the U.S., the Kindermaskenball Parade
-Holds the Largest County Fair in Texas, the Comal County Fair & Rodeo
-Home to the nation's southernmost Trout Fishery
-Schlitterbahn's Flagship Waterpark & Resort was "born" in New Braunfels, rated as the World's Best Waterpark, 18 years running
-Has the most clubs & organizations, per capita, in the nation
-Home to the world's largest convenience store, Buc-ee's, which also has the cleanest restrooms in America.
-Boasts two of the largest movie screens in Texas, at the Stars & Stripes Drive-In
-Home to the second largest restaurant in Texas, the Gristmill

Social Media

We keep the information flowing, like our rivers, on our New Braunfels social media sites.

Facebook - InNewBraunfels

Twitter - InNewBraunfels

Instagram - InNewBraunfels

TripAdvisor - InNewBraunfels

Annual Events

New Braunfels is home to many world-renowned major events, celebrating our heritage for all things fun! In addition to those, we have many notable events throughout the year, making New Braunfels a true year-round destination. Live music, theatrical performances and home-town events can be found nearly every night and weekend. Click here to view our complete upcoming events calendar.

New Braunfels Farm to Market - Downtown New Braunfels
Saturday 9 a.m. - 1 p.m.
(830) 629-2223

Hill Country Craft Beer Trail - Various Locations
Every Day - Shuttle Services

New Braunfels Antique Market
Liberty Gun Show

Hill Country Doll Show
Old Gruene Market Days - 3rd weekend of each month thru November
Gospel Brunch with a Texas Twist - 2nd Sunday of each month thru December
North American Jewelry & Gift Show
South Texas Fishing Expose'
Guadalupe River Troutfest
TSR Freeze Ride


Liberty Gun Show
Wursfest Craft Beer Festival

Crawfish Festival of New Braunfels
Harleys & Habits Motorcycle Fun Run
Ink Masters Convention
New Braunfels Historic Modelers Society Train Show
New Braunfels Swap Meet & Car Show
Texas Woodcarvers Guild

Kindermasken Parade
Americana Music Jam
Liberty Gun Show
Wein & Saengerfest

Antique Vintage Show & Sale
Juko-Kai International Martial Arts Exhibition

Fourth of July Parade & Patriotic Program
Heirloom Rubber Stamp & Paper Arts Festival
North American Jewelry & Gift Show

Liberty Gun Show
Peddler Show
Texas Gourd Society

Comal County Fair & Parade
Liberty Gun Show

Bike MS: Alamo Ride to the River
Gruene Music & Wine Festival
Friends of the Library Book Sale
New Braunfels Historic Modelers Society Train Show
Texas Clay Festival
San Antonio Record Show

Chosen Marathon
Downtown Christmas Tree Lighting
Liberty Gun Show
North American Jewelry & Gift Show
Turkey Trot
Tour de Gruene

Gruene Christmas Market Days
Gruene Town Lighting
Liberty Gun Show
Visit with St. Nicolas

Music Venues:
Gruene Hall
The Phoenix Saloon
Whitewater Amphitheater

Performing Arts:
Brauntex Performing Arts Theatre
Circle Arts Theatre
Mid Texas Symphony
New Braunfels Performing Arts

New Braunfels Railroad Museum
McKenna Children's Museum
New Braunfels Conservation Plaza
Heritage Village
Sophienburg Museum

Brochures & Downloadable Media

Click the brochure below to download a PDF version. You can find an up to date listing of all businesses by visiting our Business Directory. If you'd like to have any of the publications below shipped to your door, feel free to give us a call at 800-572-2626.

New Braunfels Visitor Guide

NewBraunfels Culture & Heritage

New Braunfels Relocation Guide

New Braunfels Restaurant Guide

New Braunfels Accommodation Guide

New Braunfels Walking Tour

New Braunfels Calendar of Events

Images & Video

We've got some great images, videos, and b-roll to share with you. Please email Tyler Hoffmann to request access to our extensive archive. If you have credentials, please use the link below to login.

Archive Login

Film Commission

Thanks for stopping by, whether you're a small one-off production or a large professional commercial operation, we welcome you to New Braunfels and the Greater Comal County area. Below is our contact information, along with our guidelines and hold harmless agreement.

We'd love to meet with you and discuss your project.

  • Commercials or episodic television: a minimum of two (2) business days prior to the commencement of filming or any substantial activity related to the project.
  • Feature films: a minimum of five (5) business days prior to the commencement of filming or any substantial activity related to the project.

So feel free to reach out to our team and get the "reels" rolling.



Judy Young - Director, New Braunfels Convention & Visitors Bureau & Film Office
(830) 608-2803 Office
(830) 237-9614 Cell
judy@innewbraunfels.com Email


Filming Guidelines

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